Expowest 2017 Anaheim
Posted March 20, 2017on:
I went to check out the Natural Products Expo West in Anaheim past week. It is a gigantic show. Overwhelming. Lots of free food samples passing around. I didn’t even want to pick up any for the last day or two. It is that much amount of free food (and water).
I got to understand the food scene better through the Expowest and talking with people there. It is very much like a start up summit. Lots of mom-pop stores. Someone has an idea about a product, then finds a copacker and then off you go products to shelves. However, you really need to have a remarkable product (something people love) so it would go off shelves quickly to be successful. So it is a product-centric world too.
Half of the business school I attended is about how to secure funding. It almost felt like it is back to the Sillicon Valley 🙂 But investment amounts are much smaller. Everywhere you go, capitalism works the same way.